The Spin Project strengthens nonprofit social justice organizations, small and large, to communicate effectively for themselves. http://www.spinproject.org/index.php
- Contact them to get a copy of their manuals https://spinacademy.org/contact-us/
- Use their resources page to access:
- Strategic Communications Planning (tutorial, guide, sample plan)
- Identifying Your Target Audience
- Developing Relationships with Reporters
- Writing for Communications
- Online Communications
- Broadcast Media and Spokesperson Skills
- News Releases
- Community Organizing and Strategic Communications
- Working with PR Consultants