The Praxis Project is a national, nonprofit organization that builds partnerships with local groups to influence policymaking to address the underlying, systemic causes of community problems. www.thepraxisproject.org
This curriculum is designed to help ad- vocates make this shift in three important ways:
- By providing tools to help advocates make the shift from health promotion and individual behavior change to a health systems framework
- By providing methods for integrating issue identification, power analysis and overall organizing strategy into communications planning
- By offering curriculum for facilitating strategic communications including audience identification and messaging to advance health justice framing
Covers topics such as:
- Mapping Campaign and Media Goals
- Conducting a Power Analysis
- Creating OUR Conceptual Frame
- Mapping Target Audiences
- Developing Effective Messaging