Communication for Health Justice: Media Toolkit

The Praxis Project is a national, nonprofit organization that builds partnerships with local groups to influence policymaking to address the underlying, systemic causes of community problems.

This curriculum is designed to help ad- vocates make this shift in three important ways:

  1. By providing tools to help advocates make the shift from health promotion and individual behavior change to a health systems framework
  2. By providing methods for integrating issue identification, power analysis and overall organizing strategy into communications planning
  3. By offering curriculum for facilitating strategic communications including audience identification and messaging to advance health justice framing

Covers topics such as:

  • Mapping Campaign and Media Goals
  • Conducting a Power Analysis
  • Creating OUR Conceptual Frame
  • Mapping Target Audiences
  • Developing Effective Messaging