The Praxis Project is a national, nonprofit organization that builds partnerships with local groups to influence policymaking to address the underlying, systemic causes of community problems. www.thepraxisproject.org
This curriculum is designed to help ad- vocates make this shift in three important ways:
By providing tools to help advocates make the shift from health promotion and individual behavior change to a health systems framework
By providing methods for integrating issue identification, power analysis and overall organizing strategy into communications planning
By offering curriculum for facilitating strategic communications including audience identification and messaging to advance health justice framing
Covers topics such as:
Mapping Campaign and Media Goals
Conducting a Power Analysis
Creating OUR Conceptual Frame
Mapping Target Audiences
Developing Effective Messaging
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